the west ham manager feels paying sterling more than the £ 100,000-per-week deal he was already offered would lead to the 20-year-old 's team-mates demanding more .
yet allardyce does not blame sterling , currently on £ 35,000 a week at liverpool .
when the supply is far less than the demand , then you 've got very big demands from the youngster , who is a very talented youngster because there are not enough about , ' allardyce said that